What are the Economic Parameters of Social Tokens?

Creators have the freedom and flexibility to customize the economic parameters of their social tokens to fit their needs. We do have some suggested values so our broader community and users can quickly understand the economics of social tokens, without much mental effort in math conversions. In addition, our default economic characteristics follow best practices and help make the social token issuer's "crypto-economy" more valuable to their users and followers over the long-term. 

However, a creator isn’t required to follow our default parameters and can instead choose to alter their tokenomics to what they see fit.

Maximum Supply 

All social tokens minted on Roll have a maximum supply of 10,000,000. No more can ever be minted, not even by the issuer of the social token or Roll. This provides certainty and security in regards to future supply of each social token issued by Roll to the holders of social tokens. 

Initial Supply

By default, social tokens have an initial supply that is 20% of the maximum supply, i.e. 2,000,000. This value can be changed to one that fits each creator. Upon minting, the initial supply is immediately credited to the issuer of the social token, so that they can start using it to reward their community, engage and incentivize their fans for specific actions.


Social tokens have a vesting period of 1 year by default, with the freedom to amend to any length that fits the needs of the creator. The schedule is a simple linear vesting over time. The default number of tokens that go into vesting is 7,900,000 (79%), also with the freedom to amend. Vesting ensures that the issuer of social tokens and the holders and users of social tokens are aligned for the long-term. After the vesting period is completed, the supply reaches the maximum supply mentioned above and no more of a given social token can be created. 


By default the initial supply and the vested tokens will be sent to your Roll wallet, but as a creator you have the option to use your own wallet instead. If you want to use your own wallet, make sure it’s ERC-20 compatible to ensure that you are able to see and use your tokens. 

Roll's Share

Roll does not charge the issuers of social tokens (in USD or ETH) for issuance or the use of any other tools that Roll builds to make social token economies valuable to issuers and their followers . Instead, Roll holds a 1% share of the maximum supply from the issuer of each social token. This ensures that the incentives between Roll and the issuers are mutually beneficial and aligned for the long-term. 

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